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Nestlé Nespresso opens its 200th worldwide boutique in Shanghai
12.08.2010 10:34 "Agro Perspectiva" (Kyiv) —
Located in the popular Grand Gateway Mall in the shopping area of the Xujiahui district, the Shanghai location joins other new Nespresso boutiques opened this year in the international cities of Miami in the United States, Cape Town in South Africa and a flagship boutique in Brussels, Belgium.
Richard Girardot, CEO of Nestlé Nespresso S. A. spoke to journalists at the opening and said: «Shanghai is China’s gateway to the world and the world’s gateway to China. As the World Expo highlights, this dynamic and cultured metropolis is a great showcase for Nespresso. The opening of our 200th boutique worldwide and our third boutique in China marks a significant milestone in growing our global brand community.»
A few hours before the Shanghai boutique opened, Nestlé S.A. announced strong first six months for Nestlé Nespresso, with organic growth above 25%.
Mr Girardot added: «Nespresso is firmly on track to surpass CHF 3 billion in annual global sales. Our global boutique network generates around 30% of our sales, showing the important role boutiques play in our Company’s continuing growth.»
Despite a changing competitive environment, Nespresso continues its expansion into new markets and continues with double-digit growth rates in its more established markets, such as Switzerland and France.
In addition, in response to growing consumer demand worldwide, the extension has started in the Nespresso Production and Distribution Centre in Avenches in Switzerland as previously planned. It will double capacity by 2012 and bring total investment there to more than CHF 400 million.
With its 4,500-strong worldwide team, Nespresso delivers strong leadership and continuous innovation in the premium portioned coffee sector. Nespresso opened its first boutique in Paris in 2000. A decade later, Nespresso’s steady global expansion will also take it to Melbourne in Australia, New York (Soho) in the United States and a new flagship boutique in Munich in Germany — all scheduled for 2010. Nespresso is on track with its plans to roll out a new customer service model in the second half of this year, starting by renewing the sensory and brand experience in its boutiques.
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